Which of the following is a potential benefit of forming a strategic alliance?
A) The assurance that the new product developed through the alliance will be successful.
B) One of the organizations in the alliance will gain a competitive advantage over the other.
C) It will lead to market expansion and greater penetration of current markets.
D) It typically reduces the market risk of introducing a new product.

Question

Quizplus · Accepted Answer

A strategic alliance is a long-term partnership between two organizations designed to accomplish the strategic goals of both parties. Potential benefits to be gained from alliances include (1) increased access to technology, funding, and information; (2) market expansion and greater penetration of current markets; and (3) de-escalated competitive rivalries.

Which of the Following Is a Potential Benefit of Forming