After spending years developing and testing a new MP3 player,Musique,Inc.has finally launched its new product in the market.The company has assigned its best marketing managers to handle the launch.It has also employed an extensive marketing campaign with ads in television,newspapers,and billboards.Which of the following stages of the product development process is Musique currently in?
A) Concept testing
B) Product development
C) Test marketing
D) Commercialization

Question

After spending years developing and testing a new MP3 player,Musique,Inc.has finally launched its new product in the market.The company has assigned its best marketing managers to handle the launch.It has also employed an extensive marketing campaign with ads in television,newspapers,and billboards.Which of the following stages of the product development process is Musique currently in?
A) Concept testing
B) Product development
C) Test marketing
D) Commercialization

Quizplus · Accepted Answer

Commercialization is the launching step in which the firm commits to introducing the product into the marketplace. During this stage, heavy emphasis is placed on the organization structure and management talent needed to implement the marketing strategy.

After Spending Years Developing and Testing a New MP3 Player,Musique,Inc