What is a strategic alliance?
A) It is a long-term partnership between two organizations designed to accomplish the strategic goals of both parties.
B) It is a collaboration of two different departments within an organization in order to implement the organization's strategic plan.
C) It is a team, consisting of members from different functional areas of the organization, that work together to create a strategic plan
D) It is an alliance with experts outside the organization who are called in to help the company generate new product ideas.

Question

Quizplus · Accepted Answer

A strategic alliance is a long-term partnership between two organizations designed to accomplish the strategic goals of both parties. Potential benefits to be gained from alliances include (1) increased access to technology, funding, and information; (2) market expansion and greater penetration of current markets; and (3) de-escalated competitive rivalries.

What Is a Strategic Alliance