What is the main goal of a test market?
A) Evaluate and adjust the general marketing strategy to be used and the appropriate marketing mix.
B) Place emphasis on the organizational structure and management talent needed to implement the marketing strategy.
C) Evaluate the product plan from the standpoint of engineering, manufacturing, finance and marketing.
D) Increase frequency of consumption or increase the number of customers using the firm's product(s).

Question

What is the main goal of a test market? 
A) Evaluate and adjust the general marketing strategy to be used and the appropriate marketing mix.
B) Place emphasis on the organizational structure and management talent needed to implement the marketing strategy.
C) Evaluate the product plan from the standpoint of engineering, manufacturing, finance and marketing.
D) Increase frequency of consumption or increase the number of customers using the firm's product(s).

Quizplus · Accepted Answer

Test marketing is a controlled experiment in a limited geographical area to test the new product or in some cases certain aspects of the marketing strategy, such as packaging or advertising. The main goal of a test market is to evaluate and adjust, as necessary, the general marketing strategy to be used and the appropriate marketing mix.

What Is the Main Goal of a Test Market