Which of the following statements is true about the per-unit expenditure approach of determining advertising spending?

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The per-unit expenditure approach of determining advertising spending is popular with higher-priced merchandise. The basic philosophy underlying the competitive parity approach is that advertising is defensive. The task approach is often used in conjunction with the research approach. The competitive parity approach is essentially a followership technique from a strategy standpoint.

Which of the Following Statements Is True About the Per-Unit