Which of the following statements about the methods of establishing advertising budgets is true?
A) The per-unit expenditure approach is most popular in retailing.
B) The percent-of-sales method is popular with higher-priced merchandise.
C) The all-you-can-afford approach to budgeting is a "followership" strategy.
D) The task approach is often used in conjunction with the research approach.
Correct Answer:
Verified
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