Precious,Inc.has developed a specialized temperature monitoring system for nursery school rooms.The system informs parents when the temperature either falls below or rises above an adjustable threshold.To secure orders for this product,the sales team of Precious elected to cold-call retailers in the locality who stock baby and toddler products.Precious is utilizing _____ for locating prospects.

Question

Quizplus · Accepted Answer

When names and addresses of prospects are not available, as is usually the case when firms enter new markets or a new salesperson is hired, they can be generated by randomly calling on businesses or households or by employing mass appeals (through advertising). This process is called random lead generation.