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A Company Has Developed a Technically Complex Traffic-Management Software

Question 59

Multiple Choice

A company has developed a technically complex traffic-management software.It is extremely high priced and is being sold to a whole organization in charge of managing a city's traffic.Specialized knowledge is required by units of the buying organization in order to use the software optimally.The company is most likely to use _____ in this situation. 


A)  missionary salespeople
B)  technical sales specialists
C)  cross-functional sales teams
D)  hierarchical sales teams

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