During the channel selection process,a manufacturer should consider all of the following EXCEPT:
A) distribution coverage required by its product.
B) preferences of the intermediaries.
C) degree of control the manufacturer wants to have over the channel.
D) total distribution cost.

Question

During the channel selection process,a manufacturer should consider all of the following EXCEPT: 
A) distribution coverage required by its product.
B) preferences of the intermediaries.
C) degree of control the manufacturer wants to have over the channel.
D) total distribution cost.

Quizplus · Accepted Answer

Choice of channels can be further refined in terms of (1) distribution coverage required, (2) degree of control desired, (3) total distribution cost, and (4) channel flexibility.

During the Channel Selection Process,a Manufacturer Should Consider All of the Following