In contrast to organizational goods,consumer products are often distributed through the _____ channel.
A) matrix
B) indirect
C) peer-to-peer
D) maker to user

Question

Quizplus · Accepted Answer

A common channel for consumer goods is one in which the manufacturer sells through wholesalers and retailers. Channels with one or more such intermediaries are referred to as indirect channels.

In Contrast to Organizational Goods,consumer Products Are Often Distributed Through