Which of the following is a reason for organizations to use the direct channel for distributing organizational goods?
A) Structure of most organizational markets often have relatively few and small customers.
B) Manufacturers' lack of economic power for hiring intermediaries.
C) Their markets are geographically dispersed.
D) Many organizational products need a great deal of presale and postsale services.

Question

Which of the following is a reason for organizations to use the direct channel for distributing organizational goods? 
A) Structure of most organizational markets often have relatively few and small customers.
B) Manufacturers' lack of economic power for hiring intermediaries.
C) Their markets are geographically dispersed.
D) Many organizational products need a great deal of presale and postsale services.

Quizplus · Accepted Answer

In contrast to consumer products, the direct channel is often used in the distribution of organizational goods. The reason for this is that many organizational products, such as computer systems, need a great deal of presale and postsale services.

Which of the Following Is a Reason for Organizations to Use