A manufacturer decides to utilize intensive distribution for his products.Which of the following parameters of channel selection decision does this choice illustrate?
A) Total distribution cost
B) Degree of control desired
C) Channel flexibility
D) Distribution coverage required

Question

A manufacturer decides to utilize intensive distribution for his products.Which of the following parameters of channel selection decision does this choice illustrate?
A) Total distribution cost
B) Degree of control desired
C) Channel flexibility
D) Distribution coverage required

Quizplus · Accepted Answer

The choice of channels can be refined in terms of (1) distribution coverage required, (2) degree of control desired, (3) total distribution cost, and (4) channel flexibility. Distribution coverage can be viewed along a continuum ranging from intensive to selective to exclusive distribution. A manufacturer utilizing an intensive form of distribution coverage attempts to gain exposure through as many wholesalers and retailers as possible.

A Manufacturer Decides to Utilize Intensive Distribution for His Products