A contractual vertical marketing system is exemplified by:
A) a florist shop that buys from a wholesale plant nursery.
B) a coffee producer who owns a chain of coffee shops.
C) the relationship of Walmart with its suppliers.
D) the Subway sandwich shop franchise system.

Question

A contractual vertical marketing system is exemplified by: 
A) a florist shop that buys from a wholesale plant nursery.
B) a coffee producer who owns a chain of coffee shops.
C) the relationship of Walmart with its suppliers.
D) the Subway sandwich shop franchise system.

Quizplus · Accepted Answer

Contractual vertical marketing systems involve independent production and distribution companies entering into formal contracts to perform designated marketing functions. Three major types of contractual vertical marketing systems are the retail cooperative organization, wholesaler-sponsored voluntary chain, and various franchising programs.

A Contractual Vertical Marketing System Is Exemplified By