The manufacturer of which of the following products is most likely to use selective distribution?
A) Paper clips
B) Microwave oven
C) Nail clippers
D) Aerated drinks

Question

The manufacturer of which of the following products is most likely to use selective distribution? 
A) Paper clips
B) Microwave oven
C) Nail clippers
D) Aerated drinks

Quizplus · Accepted Answer

In selective distribution, the manufacturer limits the use of intermediaries to the ones believed to be the best available in a geographic area. Appliances, home furnishings, and better clothing are usually distributed selectively.

The Manufacturer of Which of the Following Products Is Most