A manufacturer utilizing an intensive form of distribution coverage:
A) gains the maximum degree of control over wholesalers and retailers.
B) attempts to gain exposure through as many wholesalers and retailers as possible.
C) severely limits distribution; intermediaries are provided exclusive rights within a territory.
D) limits the use of intermediaries to the ones believed to be the best available in the geographic area.

Question

A manufacturer utilizing an intensive form of distribution coverage:
A) gains the maximum degree of control over wholesalers and retailers.
B) attempts to gain exposure through as many wholesalers and retailers as possible.
C) severely limits distribution; intermediaries are provided exclusive rights within a territory.
D) limits the use of intermediaries to the ones believed to be the best available in the geographic area.

Quizplus · Accepted Answer

A manufacturer utilizing an intensive form of distribution coverage attempts to gain exposure through as many wholesalers and retailers as possible.

A Manufacturer Utilizing an Intensive Form of Distribution Coverage