Which of the following views of distribution channels recognizes that much can be gained by developing long-term commitments and harmony among channel members?
A) Channel integration
B) Vertical marketing
C) Relationship marketing
D) Conflict resolution

Question

Which of the following views of distribution channels recognizes that much can be gained by developing long-term commitments and harmony among channel members? 
A) Channel integration
B) Vertical marketing
C) Relationship marketing
D) Conflict resolution

Quizplus · Accepted Answer

Relationship marketing can be defined as marketing with the conscious aim to develop and manage long-term and/or trusting relationships with customers, distributors, suppliers, or other parties in the marketing environment.

Which of the Following Views of Distribution Channels Recognizes That