A gas station in South San Francisco charges $4.29 instead of $4.30 for regular gas and $4.79 instead of $4.80 for premium gas to make the prices look less expensive.This is an example of _____ pricing.
A) prestige
B) bundle
C) markup
D) odd-even

Question

Quizplus · Accepted Answer

Odd-even pricing is a psychological pricing strategy, in which prices are set a few dollars or a few cents below a round number to encourage the consumers to think of the product as less expensive.

A Gas Station in South San Francisco Charges $4