Which of the following best explains why Frito-Lay's potato chips are priced at 69 cents a bag rather than 70 cents?
A) To encourage consumers to think these chips are less expensive
B) To gain more consumers who are not too keen about the quality of the chips
C) To create a signal that these chips are exceptionally fine
D) To increase sales by giving discount offers

Question

Quizplus · Accepted Answer

Frito-Lay's potato chips are priced at 69 cents a bag rather than 70 cents to encourage consumers to think of them as less expensive (60 some-odd cents) rather than 70 cents.

Which of the Following Best Explains Why Frito-Lay's Potato Chips