Terrie went to the hardware store this morning to purchase a gallon of Roundup Weed-and-Grass killer for which she expected to pay about $15.She found a gallon of Roundup packaged with a quart of Weed-B-Gone,a new product claiming to kill weeds without destroying grass.Together they were priced at $17.This example would best describe _____ pricing.
A) odd-even
B) prestige
C) bundle
D) cost-plus

Question

Quizplus · Accepted Answer

Bundle pricing is a psychological pricing strategy, in which several products are sold together at a single price to suggest a good value.

Terrie Went to the Hardware Store This Morning to Purchase