Which of the following is a type of psychological pricing strategy?
A)Cost-plus pricing
B)Rate-of-return pricing
C)Markup pricing
D)Bundle pricing

Question

Quizplus · Accepted Answer

Bundle pricing is a type of psychological pricing strategy that sets the price of a group of products or services sold together lower than the combined price of the individual items. It creates the perception of a bargain and encourages customers to buy more than they originally intended. Cost-plus pricing, rate-of-return pricing, and markup pricing are not psychological pricing strategies.

Which of the Following Is a Type of Psychological Pricing