A gas station in South Ventalia charges $4.99 instead of $5.00 for regular gas and $9.99 instead of $10.00 for premium gas to encourage its customers to believe that its prices are low.This is an example of _____.
A)prestige pricing
B)bundle pricing
C)markup pricing
D)odd-even pricing

Question

Quizplus · Accepted Answer

This is an example of odd-even pricing, where prices are set just below a round number to give the impression of being a better deal.

A Gas Station in South Ventalia Charges $4