Which of the following best explains why Delicia Co. ,a manufacturer of potato chips,prices each bag of potato chips at 99 cents rather than $1.00?
A) To encourage consumers to think the chips are less expensive
B) To attract those consumers who are not too sure about the quality of the chips
C) To create a signal that these chips are exceptionally fine
D) To increase sales by offering the chips at a discounted price
Correct Answer:
Verified
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