Paper & MoreInc.is an online retailer of printers and accessories.A recent advertisement on its website reads "Buy a compact photo printer and single-use color cartridge combo and save 30% percent on retail prices! Limited period offer.Act now!" Which of the following pricing strategies is the retailer using to sell its products?
A)Odd-even pricing
B)Prestige pricing
C)Bundle pricing
D)Optimized pricing

Question

Quizplus · Accepted Answer

The retailer is using bundle pricing strategy where they offer a combo deal with a discount on the total price of the items if purchased separately.