Kenny and Tessa are planning to go on vacation.They learn that Dreamz Travel,a travel agency,is offering a special package that includes travel,lodging,and entertainment at a much lower price than the couple would have to pay for all of them separately.Which of the following pricing strategies is Dreamz Travel using in this scenario?
A)Price skimming
B)Odd-even pricing
C)Reference rate pricing
D)Bundle pricing

Question

Quizplus · Accepted Answer

Dreamz Travel is offering a package that includes multiple products or services at a discounted price. This pricing strategy is known as bundle pricing.

Kenny and Tessa Are Planning to Go on Vacation