In odd-even pricing,_____.
A)prices are set a few dollars or a few cents below a round number to encourage customers to think of the products as less expensive
B)prices are set exclusively on the cost of the product and historical prices
C)several products are sold together at a single price to connote value and convenience for customers
D)a high price is charged to create a signal that the product is exceptionally fine

Question

Quizplus · Accepted Answer

In odd-even pricing, prices are set just below a round number to create a perception of the product being less expensive. For example, setting a price at $9.99 instead of $10.00.

In Odd-Even Pricing,_____