Bundle pricing is a psychological pricing strategy in which:
A)prices are set a few dollars or a few cents below a round number to encourage customers to think of the products as less expensive.
B)a high price is charged to create a signal that the product is exceptionally fine.
C)several products are sold together at a single price to connote value and convenience for customers.
D)prices are set exclusively on the cost of the product and historical prices.

Question

Quizplus · Accepted Answer

Bundle pricing involves grouping several products together and selling them at a single price. This strategy creates a perception of value and convenience for customers, as they can purchase multiple items at a discounted rate compared to buying each item separately. This not only appeals to customers but also increases the chances of selling more products per customer, which can lead to higher profits for the business. Thus, option C is the correct choice. Options A and B describe different pricing strategies, and option D suggests pricing based solely on cost and historical prices, which may not consider other factors such as competition and market demand.

Bundle Pricing Is a Psychological Pricing Strategy in Which