_____ is an example of a psychological pricing strategy.
A)Cost-plus pricing
B)Odd-even pricing
C)Markup pricing
D)Rate-of-return pricing

Question

Quizplus · Accepted Answer

Odd-even pricing is a psychological pricing strategy that involves setting prices at odd numbers (such as $9.99) to create the impression of a lower price. This strategy aims to appeal to consumers' emotions and make them believe that they are paying less than they really are, resulting in increased sales. Other pricing strategies, such as cost-plus pricing, markup pricing, and rate-of-return pricing, do not rely on psychological factors to influence consumer behavior.

_____ Is an Example of a Psychological Pricing Strategy