Adrian is served an exotic meal on the flight from New York to Phoenix.Adrian is pleasantly surprised by the quality of the meal and is a very happy customer when he completes his flight.This is an example of a(n):

Question

Quizplus · Accepted Answer

A goods-service continuum refers to many purchases including both tangible goods and intangible services. On the goods side of the continuum, the buyer owns an object after the purchase. On the services side of the continuum, when the transaction is over, the buyer leaves with an experience and a feeling.

Adrian Is Served an Exotic Meal on the Flight from New