Depending on the type of service,the _____ factor may dictate use of direct channels because of the need for personal contact between the buyer and seller.

Question

Quizplus · Accepted Answer

Depending on the type of service, the intangibility factor may dictate use of direct channels because of the need for personal contact between the buyer and seller. Since a service firm is actually selling an idea or experience, not a product, it must tell the buyer what the service will do because it is often difficult to illustrate, demonstrate, or display the service in use.

Depending on the Type of Service,the _____ Factor May Dictate