Which of the following statements is true about multidomestic corporations?
A) Multidomestic corporations view the world as one market.
B) Local managers of multidomestic corporations are given the authority to make the necessary decisions and are held accountable for results.
C) Multidomestic corporations use worldwide product divisions, each responsible for selling its own products throughout the world.
D) Multidomestic corporations standardize marketing activities when there are cultural similarities and adapt them when the cultures are different.
Correct Answer:
Verified
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