HSV Electronics Ltd.manufactures computers,laptops,digital cameras,and several other electronic products.It standardizes marketing activities when there are cultural similarities and adapts them when the cultures are different.The electronic giant has established worldwide product divisions,each responsible for selling its own products throughout the world.This implies that the electronic firm applies a _____ strategy.

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The global company views the world as one market and pits its resources against the competition in an integrated fashion. It standardizes marketing activities when there are cultural similarities and adapts them when the cultures are different. Since there is no one clear-cut way to organize a global company, three alternative structures are normally used: (1) worldwide product divisions, each responsible for selling its own products throughout the world; (2) divisions responsible for all products sold within a geographic region; and (3) a matrix system that combines elements of both of these arrangements.