Which of the following is integral to the understanding of the foreign consumer for their possible influence on each of the elements in a firm's marketing program?

Question

Quizplus · Accepted Answer

The cultural framework of consumer motives and behavior is integral to the understanding of the foreign consumer. If data are available, cultural values and attitudes toward the material culture, social organizations, the supernatural, aesthetics, and language should be analyzed for their possible influence on each of the elements in the firm's marketing program.

Which of the Following Is Integral to the Understanding of the Foreign