Axon Autombiles Ltd

Axon Autombiles Ltd.,an American company,exported its cars to selected automobile dealers in India.The cars were designed with the driver's seat positioned on the left side.However,the position of the driver's seat was on the wrong side according to the driving rules in India,which resulted in a substantial failure.This failure can be best attributed to:

A) the lack of personal selling on the part of the sales force.
B) entering a domestic market without extensive product planning.
C) the lack of adequate pricing strategies in foreign markets.
D) problems encountered in effectively using census data.