Estephanie,Yahaira,and Adamaris,all African Americans,worked in the advertising department of a large cosmetic company with a multi-cultural employee base.One day,while eating lunch with Estephanie and Yahaira,Adamaris noted that most of the counter displays and advertisements for the company's products featured light-brown-skinned women.The women discussed the problems with this approach to advertising and decided that the major problem was that women of other skin tones had no way to know what the product would look like on their skin.They developed an advertising campaign that included women of a wide spectrum of skin tones.How has diversity awareness most benefited this company?

Question

Quizplus · Accepted Answer

By having diversity awareness and including a wide spectrum of skin tones in their advertising campaign, the company has broadened their marketing efforts and can now reach a wider customer base. This could potentially improve sales as more individuals are able to see themselves represented in the company's products.

Estephanie,Yahaira,and Adamaris,all African Americans,worked in the Advertising Department of a Large