In the 1920s, producers had to shift to a new sales orientation, which was characterized by all of the following except
A) taking orders and delivering goods.
B) increasing advertising.
C) determining what goods consumers wanted.
D) enlarging the sales force.
E) using occasional high-pressure selling techniques.

Question

Quizplus · Accepted Answer

In the 1920s, producers had to shift to a new sales orientation, which focused on determining what goods consumers wanted, enlarging the sales force, increasing advertising, using high-pressure selling techniques, and taking orders and delivering goods. Therefore, option C does not characterize the new sales orientation.

In the 1920s, Producers Had to Shift to a New