Karen,the marketing manager of RLS Manufacturing,is evaluating factors that could affect sales of its line of golf bags over the next year.She can get all of the following from the marketing plan except
A) resource allocation plans.
B) marketing objectives.
C) production goals.
D) marketing strategy.
E) implementation and control efforts.

Question

Quizplus · Accepted Answer

The production goals are not a part of the marketing plan, they are developed by the operations or production department. The marketing plan should outline resource allocation plans, marketing objectives, marketing strategy, and implementation and control efforts.

Karen,the Marketing Manager of RLS Manufacturing,is Evaluating Factors That Could