In creating a marketing information system, management would collect data from internal sources such as
A) its suppliers.
B) its customers.
C) competitors' marketing activities.
D) its sales figures.
E) economic conditions.

Question

Quizplus · Accepted Answer

Internal sources refer to the company's own data and information. Sales figures are one of the most important internal sources of data. This data helps management to assess the company's performance and identify trends in sales.

In Creating a Marketing Information System, Management Would Collect Data