Karl Has a Sporting Goods Business

Karl has a sporting goods business.He started his business before there were any big-box sporting goods stores in town.He has several faithful customers who buy fishing gear from him because he can advise them on the best rods,reels,and tackle for the places they go to fish.Karl also gives fly-tying lessons and sells fly-tying equipment and supplies.He is active in the Boy Scouts and gives a discount to any Boy Scout or Girl Scout.The Friday night before a new hunting or fishing season opens,he stays open later and has "fireside chats" about hunting the particular game that will soon be in season.During the chats,hunters can share information,tell stories,and form hunting parties.During the extended hours,the hunters can buy their game tags,fishing licenses and stickers,and other gear needed for hunting.Karl's business has profited from these events and the increased business from the Girl Scouts and Boy Scouts.Quite often,people in the community who neither hunt nor fish attend the chats just to hear the stories and end up buying flashlights,lanterns,cooking gear,blankets,bug repellant,wet sacks,and other goods.Over the years,the "chats" have turned into a potluck in the store.Karl is so well known,he has been invited to talk at schools and libraries about hunting and fishing safety and conservation;he even taught an elementary school class how to make hair decorations using a bobby-pin and fly-tying supplies and techniques.What is Karl's marketing goal in holding these events and giving the Scouts discounts?

A) Developing customer relationship management
B) Increasing the customer lifetime value
C) Developing long-term customer relationships
D) Gathering marketing information necessary for making marketing decisions