David is a computer programmer for a large business-to-business firm.His project manager recently tasked him with developing a program that will continually collect data from internal sources including sales figures,product and marketing costs,inventory levels,and activities of the sales force as well from external sources from and about suppliers,intermediaries,and customers.He has been informed that the program will be used by his firm and will be sold to clients to make marketing decisions.Which of the following best describes the purpose of David's program?
A) He is developing a program for a marketing information system.
B) He is writing a program for a data mining system.
C) He is using "big data analytics."
D) He is developing a program for marketing research.

Question

Quizplus · Accepted Answer

David is developing a program for a marketing information system that can collect and analyze data from both internal and external sources. The purpose of this system is to provide information to support marketing decisions, both for his own firm and for clients. Data mining, big data analytics, and marketing research may be components of a marketing information system, but they are not in themselves an accurate description of the purpose of David's program.

David Is a Computer Programmer for a Large Business-To-Business Firm