Which of the following is not an advantage of magazine advertising?
A) Specific market segments can be reached.
B) It is more prestigious.
C) It has a longer life span.
D) It lacks timeliness.
E) The ad can be viewed repeatedly.

Question

Quizplus · Accepted Answer

Magazine advertising lacks timeliness because magazines have a longer lead time than other forms of advertising, meaning that ads must be submitted weeks or even months in advance before publication. This can be a disadvantage for brands that need to advertise something that is time-sensitive or requires quick action.

Which of the Following Is Not an Advantage of Magazine