When Estée Lauder offers a free gift with a $15 purchase of its product from a retail outlet, it is specifically using what type of promotional technique?
A) Bribe
B) Consumer sales promotion technique
C) Consumer product promotion technique
D) Trade sales promotion method
E) Bait-and-switch method

Question

Quizplus · Accepted Answer

Estée Lauder is using a consumer sales promotion technique by offering a free gift with purchase as an incentive for customers to buy their products.

When Estée Lauder Offers a Free Gift with a $15