While the e-business use of social media for marketing and promotional purposes is primarily for building brand awareness,acquiring new customers,introducing new products,retaining current customers,and gaining customer insight,companies often find it also important for
A) improving search engine ranking and increasing website traffic.
B) generating sales leads and improving the website visual impact.
C) showcasing public relations activities and selecting the media tools.
D) providing a platform for antagonists to post comments about products.

Question

While the e-business use of social media for marketing and promotional purposes is primarily for building brand awareness,acquiring new customers,introducing new products,retaining current customers,and gaining customer insight,companies often find it also important for
A) ​improving search engine ranking and increasing website traffic.
B) ​generating sales leads and improving the website visual impact.
C) ​showcasing public relations activities and selecting the media tools.
D) ​providing a platform for antagonists to post comments about products.

Quizplus · Accepted Answer

The use of social media for e-business marketing and promotion can help improve a company's search engine ranking and increase traffic to their website. This can result in more leads and potential customers.

While the E-Business Use of Social Media for Marketing and Promotional