Fred Has Opened a Chicken and Waffle Restaurant near a Major

Fred has opened a chicken and waffle restaurant near a major entertainment attraction.In addition to the foot-traffic generated by his proximity to the attraction which draws 16.2 million visitors a year,he is developing a social media plan to improve the number of visits by people who live in the community.He has installed electronic menus on the tables so visitors can place their own orders and pay at their table,which allows him to gather information about guests.He has filtered the information and uses it to encourage locals to follow the restaurant on Facebook.He posts digital coupons on the Facebook page,runs contests with free meals as prizes,posts information about community events the restaurant supports and participates in,and encourages nonprofits to use his location for their meetings.He has determined that he needs community members to use three Facebook coupons per month and each of them to share one contest post per month to double his local customer base.Which of the following best describes the numerical measurements Fred is using to determine the effectiveness of his social media plan?

A) Qualitative social media measurement
B) Key performance indicators
C) Quantitative social media measurement
D) Sentimental social media measurement