Three Dogs,Inc.,a wholesaler of bar equipment,has been in business for ten years but sales have leveled off.It has a very loyal customer base,but the board of directors is afraid that if it does not continue to gain new clients,it will eventually be pushed out of business by the competition.Three Dogs maintains an active email database and sends notices of discounts and specials pricing to clients on a regular basis and has an excellent loyalty program.It provides excellent customer service and receives excellent ratings on Yelp and other business rating sites.It would like to reach more retail businesses to market directly to them.If it could pick up 12 new clients a year for five years,and retain them,it would meet its objectives.It is considering marketing directly to consumers of alcohol and promoting the quality of its products in order to prompt retail customers to demand Three Dog products in the bars and taverns they visit.What would be the best social media for it to use to reach retail businesses directly.

Question

Quizplus · Accepted Answer

LinkedIn is a professional networking site that directly targets businesses and their employees. It allows Three Dogs to showcase its products and services to potential clients and make valuable connections with decision-makers in the industry. This platform provides an opportunity for Three Dogs to connect with business owners and operators, present their product offerings, and demonstrate the value they can bring to their clients. Furthermore, LinkedIn allows Three Dogs to participate in discussions and groups relevant to the bar equipment industry and build relationships with potential new clients.