Question 1

Which of the following may leave users completely unaware that their movements and clicks on the Internet are being monitored?

Accepted Answer

Cookies are small files that websites store on a user's computer to track their activity and remember their preferences. Many users are not aware of this tracking and may not realize that their movements and clicks on the Internet are being monitored by these cookies.

Question 2

Jennifer is willing to invest time and money in attracting and retaining customers for her Mary Kay cosmetics business because she knows that

Accepted Answer

Jennifer understands the value of retaining loyal customers who will make repeated purchases over time. This will be worth the initial investment of time and money as the customer will continue to generate revenue for the business in the long run.

Question 3

One type of B2B model focuses on

Accepted Answer

The B2B model that focuses on facilitating sales transactions between businesses is commonly known as a marketplace or e-commerce platform. It aims to connect different companies and streamline the purchasing process, ultimately increasing efficiency and reducing costs for both parties. The other answer choices do not accurately describe this particular B2B model.

Question 4

Creating a website so that customers can search for information instead of calling the company's offices and speaking to a customer-service representative is an e-business strategy designed to increase profit by

Accepted Answer

By creating a website where customers can search for information, the company can reduce the expenses associated with hiring and training customer-service representatives. This strategy can also lead to increased efficiency, making it easier for customers to find the information they need and reducing the need for support staff. Overall, this can help the company increase profits by reducing costs.

Question 5

The Wall Street Journal's online edition is not provided free to Internet users.Therefore,the primary revenue stream for this online version is probably

Accepted Answer

The article states that The Wall Street Journal's online edition is not provided free to Internet users, indicating that the primary revenue stream is through subscription fees.

Question 6

An Internet consulting company uses its website to allow its corporate clients to obtain information,analyze data,and ask questions.This consulting company is using a ____ model.

Accepted Answer

The consulting company is providing services to its corporate clients, which falls under the business-to-business (B2B) model. The website is being used as a platform for information exchange and analysis, which is typical of B2B relationships.

Question 7

Which of the following specialized business models would perform e-business activities to generate revenues by matching online buyers and sellers to facilitate exchanges?

Accepted Answer

The brokerage e-business model facilitates exchanges between buyers and sellers by matching them online and generating revenue through commissions or fees charged for each transaction. Other models may involve advertising, subscription fees, pay-per-transaction or consumer-to-business interactions, but do not necessarily involve matching buyers and sellers for exchanges.

Question 8

Gap.com,the clothier's online site,focuses on conducting business with individual customers.This represents a ____ model.

Accepted Answer

Gap.com focuses on selling their products directly to individual customers, making it a B2C (business-to-customer) model.

Question 9

A business model represents a ____ in a business situation.

Accepted Answer

A business model represents a group of common characteristics and behaviors in a business situation. It outlines how a company makes money, what products or services it provides, and where it operates. It includes factors such as value proposition, revenue streams, cost structure, and customer segments.

Question 10

An Internet distributor of office supplies has a system of bidding and awarding contracts online for customer purchases.This is most likely a ____ model.

Accepted Answer

B2B (business-to-business) refers to transactions between businesses, which is the case for this scenario of an Internet distributor of office supplies bidding and awarding contracts to other businesses for their customer purchases. The other options of C2C (consumer-to-consumer), B2C (business-to-consumer), and C2B (consumer-to-business) do not accurately describe this model. Cross-functional is not a model, but rather a term that describes teams or departments across different functions within a company working together towards a common goal.

Question 11

Current estimates suggest that about ____ people in the world use the Web.

Accepted Answer

As of recent estimates, approximately 2.4 billion people worldwide use the Web.

Question 12

Millie's Flowers Company in Tulips,Ohio,uses an e-commerce software program on its website to allow customers to enter their own orders for flowers that are delivered by the end of the next business day.Millie's Flowers follows a(n)____ model.

Accepted Answer

The model followed by Millie's Flowers Company is B2C or business-to-customer, as it allows customers to directly place their orders on the website for flower delivery.

Question 13

Using data about buying preferences and customer profiles allows management to do all of the following except

Accepted Answer

Using data about buying preferences and customer profiles can help a business in making inventory and merchandising decisions and offering individualized customer service, enhancing buying selections, and making decisions about how best to serve the customer. However, it may not necessarily result in offering lower prices as pricing decisions are influenced by various factors such as cost of production, competition, and market demand.

Question 14

Which of the following is not an internal force affecting e-business?

Accepted Answer

The economy is not an internal force affecting e-business as it is an external factor that is outside of the control of the business. The other options listed are internal factors that can be controlled or influenced by the business itself.

Question 15

The XYZ Auto Supply Company of Burlington,Vermont,uses an e-commerce software program on its website to allow customers such as Quickeeze Body Shop to enter their own orders for auto parts.XYZ is following a(n)____ business model.

Accepted Answer

The B2B (business-to-business) model involves transactions between two businesses. In this case, XYZ Auto Supply Company is allowing another business, Quickeeze Body Shop, to order auto parts through the e-commerce software program on its website. This is a B2B transaction.

Question 16

What percentage of all Internet users are Americans?

Accepted Answer

As of recent data, Americans make up approximately 8% of all Internet users globally.

Question 17

McDonald's and Burger King share a similar ____ because they offer about the same products and need about the same type of employees.

Accepted Answer

McDonald's and Burger King share a similar business model because they both offer fast food products and rely on similar types of employees to run their restaurants.

Question 18

Online firms like Amazon.com that take a B2C model approach

Accepted Answer

Online firms like Amazon.com that take a B2C model approach incorporate a consumer focus, try to build long-term relationships with their customers, and try to understand how customers behave online. Therefore, all of these answer choices are correct.

Question 19

Anthony notices that his Discover Card statement gives the company's Web address (Discovercard.com)and directs him there to pay his bills and answer his questions.What e-business strategy is Discover employing with this reference to its website?

Accepted Answer

By directing customers to its website for bill payments and inquiries, Discover is likely reducing costs associated with customer service and paper billing, thus decreasing expenses.

Question 20

External forces that affect e-business include all of the following except

Accepted Answer

Available financing is an internal factor that affects e-business, not an external factor. The other options are all external forces that can impact e-business.

Quiz 14: Exploring Social Media and E-Business