Corporate sponsorships of sports are primarily motivated by corporate interest in

Question

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Corporate sponsorships of sports are primarily motivated by the interest of promoting their products through the values and lifestyles that sports represent. This is in line with consumerism and the well-established notion that sports serve as a vehicle for commercial messages. Sports are also an effective way for corporations to reach a wide audience and to promote their brand by associating it with the excitement and passion of sports. Thus, corporate sponsorships of sports are largely driven by the interest of promoting consumerism and increasing brand awareness.

Corporate Sponsorships of Sports Are Primarily Motivated by Corporate Interest