As corporations sponsor more of the media coverage of international sports,sports events have become vehicles for presenting messages

Question

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With the increased sponsorship from corporations, sports events have become a platform to market products and services to the spectator-consumers. The primary goal of sponsoring corporations is to reach their target audience (the spectators) and promote their brand/message. This has led to a significant shift in the way sports events are organized and presented, with a greater emphasis on advertising and branding.

As Corporations Sponsor More of the Media Coverage of International