Which of the following should be of paramount importance to marketers?
A) Profitability in the long run
B) Maintaining consumer trust
C) Profitability in the short run
D) Meeting targets of unit sales
E) Interaction with the development team
Correct Answer:
Verified
Q9: Special duties or obligations that apply to
Q10: Deceptive advertising and promotion of inferior products
Q11: The Canadian Marketing Association's Code of Ethics
Q12: One of the reasons that people act
Q13: Using profit as the sole guide for
Q15: The set of values within a marketing
Q16: Almost every organization includes values and ethics
Q17: To create an ethical climate in a
Q18: Once the explicit rules and implicit understandings
Q19: Which of the following is the first
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