The set of values within a marketing firm or in the marketing division of any firm that guides decision making and behaviour is referred to as:

Question

Quizplus · Accepted Answer

The set of values that guides decision making and behavior within a marketing firm or division is called the ethical climate. This encompasses the moral principles and beliefs that shape the actions and decisions of individuals and the organization as a whole. Corporate social responsibility, accuracy of representation, explicit rules, and legal provisions may all play a part in shaping the ethical climate, but they are not the same as the ethical climate itself. Therefore, the best choice is C.

The Set of Values Within a Marketing Firm or in the Marketing