Kosher Aqua Inc., a manufacturer of bottled water, claims that its bottles are manufactured with 60 percent less plastic content compared to its competitors' bottles.It further advises consumers to crush the bottles and recycle them after use.Given this information, Kosher Aqua is trying to focus consumer attention on:

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Kosher Aqua is trying to focus consumer attention on its socially responsible business practices by manufacturing bottles with 60 percent less plastic content and advising consumers to recycle the bottles after use.